14 years
I agree with your sentiment jeremiasz - segmentation is an important part of marketing... er.. anything. You have to know who you're after in order to sell to them. That said, there is a difference between this and researching your guests and then passing them off to other hostels at your own discretion. It's one thing to notice you have an elderly couple at the 'rising cock hostel' if you're at the front desk and you can call a different hostel. It's quite another to peer into their personal lives - without their permission - in order to ascertain if they're 'right' for the hostel. Personally I'd be somewhere between pissed-off and weirded-out if I discovered a hostel had been doing research on me before I arrived.
And whilst I agree that its important to get the guests your product is aimed at (something I nearly pulled my hair out over at my last job), I wouldnt want to assume I know what sort of hostel my guests are looking for. The trick is to promote an HONEST image of the hostel/business - from there, guests can make their own minds up. If the party animal stuck in the chillout hostel gives a bad review saying 'quiet, chilled out and not enough beer' and gives 60%, true that doesnt sound great... until the next potential guest sees that review and thinks: 'perfect!'. It's not just about presenting yourself honestly, its also about honest with guests once theyre in the hostel and hoping (incentivising perhaps?) they'll be honest when giving reviews or just in general chit-chat.
Honesty in marketing can go a LONG way towards any individual business and the industry as a whole. Hostels used to have the image of being full of school groups and itinerants that can afford a hotel. I'd say these days theyre more likely to associated with binge drinking, promiscuity and noisy neighbours. What will be next? Who knows. Now, none of these images are completely fair or accurate - but the more varied they are, the better. The greater variety of hostels out there, the less we're all lumped together and dismissed as 'theyre all full of XYZ', and the better for all of us.
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