New Social App for Hotels

A few social applications for hostels have come out recently, like WeHostels and Gomio’s Godashboard.

Now a hotel management company has gotten into the game too.
Grand City Hotels rolls out anonymous guest socializing application, MeetMeIn

A German hotel management company has debuted the industry’s first anonymous guest socializing application, MeetMeIn.
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Guests receive an online code to access the MeetMeIn site, which they can then use to socialize with each other virtually, like on other social networks and instant messaging chat sites.

Guests will be invited to share their interests. People who are in town to see the theatre could compare notes on show, and people looking for nightlife could swap tips. Information is anonymized, meaning that the location and identification of both the sender and receiver are protected.

Is it just me or does it seem strange that their social application is anonymous? Is this indicative of the needs and desires of their hotel clientele, or are they just waiting to see how their customers like it before they expose anyone’s identity? It seems like they're trying to get people to share their information with each other (which is very hostel-like) but trying to keep them from actually meeting each other (which is very hotel-like).

Is this a nice effort that fell short of the point, or did they hit the bullseye for hotel guests?