Posting Directly to Facebook

Here is an interesting study that suggests that you get it off more visibility on Facebook if you post directly, rather than use an automated tool that posts to Facebook:

Does Using a 3rd Party API Decrease Your Engagement Per Post?
http://edgerankchecker.com/blog/2011/09/does-using-a-third-party-api-decrease-your-engagement-per-post/

It’s been a general consensus in the EdgeRank community that 3rd party APIs (this simple list provides examples of potential 3rd Party APIs) are punished in Facebook’s EdgeRank algorithm. We ran a study across our entire data set to provide evidence that our hypothesis is true. The result of our study was quite eye opening. Using a 3rd party API to update your Facebook Page decreases your likelihood of engagement per fan (on average) by about 80%.