Tweets that work best for hotels

If you use Twitter to promote your hostel, this might give you some ideas. Josiah Mackenzie suggests 10 Types of Tweets That Work Best for Hotels

Running out of things to tweet about? A look at some of the most popular Twitter accounts in the hospitality industry reveals a few common themes about the types of content that generate the best results.

The article goes into more detail to explain each suggestion, but here is a summary:

1) Responding to questions, comments and mentions. – “Responses build relationships and show your Twitter involvement is not exclusively to push commercial messages.”

2) Retweeting positive feedback. – “Sharing the occasional recommendation as a retweet will show you acknowledge advocates and appreciate their comments.”

3) Retweeting other resources. – “Retweeting other content producers helps build important relationships by raising their own Twitter profile.”

4) Sharing recommendations. – “Lifestyle information can be very popular on Twitter, so define the image you are building and then share information and recommendations around this.”

5) Spotlighting media mentions. – “If your hotels get mentioned in the media, pass that information along to your Twitter followers.”

6) Asking questions. – “Twitter can act as a 24/7 virtual focus group, and can be a powerful way to do market research.”

7) Running contests. – “A recent promotion from Apex Hotels asked followers to submit their favorite things about Edinburgh … providing valuable market research, ideas for future blog posts, and perhaps tips for a city guide in the future.”

8) Offering real-time information. – “This can be very helpful when up-to-the-minute information is required.”

9) Sharing personal thoughts. – “Typically this approach works best for small hotels where the owner also acts as the public spokesperson.”

10) Recruiting staff. – “Twitter can be a valuable way to recruit talented team members.”