There are many important aspects to running a hostel, but without having guests, few will matter. Many hostel owners or managers find marketing to be difficult: ambiguous, overwhelming, or not realizing it's necessary until it's too late.
This is the first post in what is going to be a blog about travel industry marketing. Even though most of the content will specifically be about hostels, the tips and techniques will be applicable to marketing hotels, tours, or any segment of the travel industry.
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