Ah, Facebook! Like the platform or not, Facebook is definitely a powerful tool and their reach is bloody huge.
Magazine Article Keyword: Marketing Online
Hostels are a lot of things, but overwhelming should not be one of them. Unfortunately this isn’t always the case, whether you are the traveler or the host.
There are many important aspects to running a hostel, but without having guests, few will matter. Many hostel owners or managers find marketing to be difficult: ambiguous, overwhelming, or not realizing it's necessary until it's too late.
A 'Virtual Think Tank' was held on April 11th. The live recording is below. Please note some technical difficulties while everyone introduced themselves. The actual discussion starts just before 4 minutes in, and lasts around one hour.
Sorry I have been rather quiet the last few days since Hostelworld announced they are increasing their service fee to 12%. I know some of you have been waiting for my input.
We have just completed today's panel discussion on Social Media Marketing for your hostel. Participants included:
We continued our new feature of Virtual Online Panel Discussions with the topic "Taking on the Low Season".
We had a lot of technical issues this session, but were able to still somewhat edit the video.
Here are some social media tools with ideas on how your staff could use them to increase your exposure on the Web. This list was written for hostels, but it could apply to any business that wants to get involved with social media.
Here are 10 tips for hostel websites:
Don't use HTML frames
HTML "frames" is an older technique that was often for building websites. Search engines don't like HTML frames. Google says:
Former Google engineers have launched a new search engine called Cuil.com ("cool").
Cuil.com claims to index more of the Web than any other search engine:
There are many ways to analyze a competitor's website. Here are three simple and free methods for getting some interesting data on another website: