Website Campaign Live has reported that former Ladbrokes Coral marketing boss Kristof Fahy has joined booking website Hostelworld as its first chief customer officer.
Magazine Article Keyword: Booking Engines (OTA's)
Hostel Rocket is positioning themselves as the new digital age OTA and a marketing engine for hostels. They do this with a focus on hostel community, 'book direct' and NO booking commissions.
Does this new, fresh approach sound too good to be true ?
**To stream the recorded discussion, please click the video below**
A united campaign has started to increase direct bookings in hostels.
The hostel industry is fragmented, and it is rare that we all manage to join forces and work together
towards the same goal. Despite this, a movement has begun that is rapidly uniting hostels with one
The panel discussion "Meet Your Alternative Hostel OTAs" was streamed live Tues. Feb. 11th @ 18:00 GMT. The discussion included representatives from a few OTAs, fielding questions about their businesses and relations with the hostel industry.
"Bookings, Marketing, & OTAs" Panel Discussion was streamed live Feb. 4th at 18:00 GMT. See below for a recording of the entire discussion.
Sorry I have been rather quiet the last few days since Hostelworld announced they are increasing their service fee to 12%. I know some of you have been waiting for my input.
In a move that is likely to have a major impact on the hostel industry, Web Reservations International has been put up for sale. The asking price is £275 million.
News provided by Hostelworld:
In October 2009, Hostelineurope.com will have been helping travelers find quality hostels and accommodation for 5 years! To celebrate the event, they are holding a party in Rome on the 29th of October, 2009.