Facebook, Nimble.ie and Hostels

Anyone using Nimble.ie for marketing? Apparently it's catching up to Facebook among Irish users.

The research by the ICS found that some 69pc of Facebook’s Irish users are over 25 years of age, proving that while Bebo attracts the kids, Facebook attracts an older, more professional market.

Some 60pc of Nimble’s 117,000 audience is female and the site’s owners reckon they have in the space of a single year captured 20pc of the Irish population of 16-24 year olds. The site boasts between four and six million views per month, with the average visiting time lasting 20 minutes

I don't have an account yet and I don't know what marketing potential it has, but it looks like it has users who might also be backpackers.