15 years
The demo looks intersting:
There is one problem that could get them into trouble -- they open sites inside of HTML frames.
If you click this URL:
http://su.pr/1HWSE5
you end up on this URL:
http://www.stumbleupon.com/s/#1HWSE5/www.timezonecheck.com//
instead of the real site's URL:
http://www.timezonecheck.com/
("Framejacking" the original website -- there may be a backlash.)
Digg got into trouble with this when they launched the Diggbar:
- http://www.joshuatopolsky.com/2009/04/10/why-engadget-is-blocking-the-diggbar/
- http://www.3dogmedia.com/truth-about-diggs-diggbar/
It will be interesting to see what happens with it.
I think the main benefit of Twitter is that many of the tech-savvy, social media influencers can be found on Twitter and it's easy to network with them. A business doesn't necessarily need to reach a large number of people with Twitter directly, but it can reach people who can take the message beyond Twitter (e.g., SU).
Check out the book The Tipping Point where Malcolm Gladwell writes about how information goes viral. "The Law of the Few" is the idea that for information to go viral it doesn't have to reach everyone -- it just has to reach certain people. I think that many of those certain people ("connectors", "mavens", and "salespeople") can be found on Twitter...
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