Tips for posting on Facebook

Here are some general statistics about posting on Facebook:
http://www.emarketer.com/Article.aspx?R=1008328

• 27% increase in engagement for posts 80 characters long or shorter
• 20% increase in engagement for posts made outside business hours
• 18% increase in engagement for posts on Thursday or Friday vs. other days of the week
• 15% increase in engagement for posts that end with a question

• 18% decrease in engagement for posts on Saturday vs. other days of the week
• 3.5% decrease in engagement for posts on Monday through Wednesday vs. other days of the week

But that isn’t to say that marketers should only post on those days. Amy Morgan, public relations and social media manager at ConAgra Foods, is part of the team that oversees a Facebook page for Chef Boyardee’s Club Mum program targeting moms. The company posts several times a day.

"When you talk about building a community and building engagement, you need to have a consistent conversation,” Morgan said in an interview with eMarketer on February 22. “As far as Facebook, we post usually once or twice a day. It ebbs and flows, but once or twice a day is usually good."