Hi,
I was wondering if anyone could shed any light on how they gathered, relivent up-to-date statistics on their target market. I am currently looking to open a hostel and have narrowed down my search to a possability of 5 countries in the central and south America area, however before i can make a decision on where to set up I am trying to gain information about the number of backpackers visiting the area and my competitors.
There is obviously a lot more information available on hotels than there is on hostels. So far I have been trying to contact the tourist boards and census for each country to determine the number of tourists, how long on average they stay and the current occupancy levels of the established hostels but they are not responding to my emails and the information they have available on their websites is generally out-of-date.
How did other people manage when they were trying to decide their optimum location?
If anyone could shed some light I would be very grateful as I feel like I'm banging my head against a wall!
Thanks in advance
12 years
Hello
You can try the youth travel acccomodation sector website or www.wystc.org . They might be able to point you in the dright direction. I had the same problems finding numbers for North America. Finally ended up extrapolating from kiwi and aussi stats.
Luck with your endeavors.
12 years
Thanks nliten,
I will take a look now. Does anybody have any ideas for collating information on Central or South American stats? Australia is more of a matured market and have more backpackers so would rather have some more target market appropriate stats before investing a large sum of my savings into it.
Anyone else have any ideas?
12 years
Hi Mike,
I was able to find some stats from my local tourism board (could try that for a handful of locations you're looking at?) I found this website, which is pretty comprehensive. The Pipeline Reports might be helpful - you can put in the location and customize the report (for a cost, unfortunately).
http://www.strglobal.com/default.aspx
I've got an opportunity to do some market research this week. Memphis is hosting the International Blues Challenge, and there will be a ton of people here that I think would really benefit from a hostel. Now I've just got to come up with the right interview questions...
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