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Google Adds "Friends" Data to SERPs
Internet Marketing
15 years 3 months ago
It looks like Google has added Friends data to the SERPs (Search Engine Results Pages).
Here's an example search for my name where Google is showing my Facebook page as well as a list of some friends in a lighter gray color:
The part that says "Friends: Llanganuco Mountain Lodge, CoolTour Lx, Tribeca Hoteles, Hostel Belgrano" isn't part of the normal text snippet, but is a list of some of my Facebook friends (as opposed to random text), extracted from the page.
Google may be extracting the microformat data from Facebook's HTML code (i.e., rel="friend").
Here are some related threads about new data Google is adding to the Search Engine Results pages:
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