Abraham Hostel’s video takes a new approach to hostel marketing

A devious kidnapping. A heroic rescue mission. An epic battle. Mr. Fluffy.
THIS hostel video isn’t about comfortable beds and a social bar scene.

Abraham Hostel’s recent production demonstrates how hostel videos can go beyond traditional marketing methods to capture attention and engage their guests online. Instead of showcasing what the hostel offers to travelers, they built a story around their mascot and created excitement and intrigue to showcase the personality of their hostel. The result is a fun and fresh approach to getting the word out that skips the standard sales pitch.

The plot:
The Overstay TLV Hostel has kidnapped Mr. Fluffy, the beloved mascot of Abraham Hostels. Now the Abraham team must execute a daring rescue mission in Tel Aviv or risk losing Mr. Fluffy forever.

You can watch the video on Facebook.