Skype is a free program that many travelers use to make free or cheap phone calls over the Internet. If you want backpackers to be able to call your front desk for free from Skype at Internet cafes, you can put a Skype button on your Web site.
This is the first post in what is going to be a blog about travel industry marketing. Even though most of the content will specifically be about hostels, the tips and techniques will be applicable to marketing hotels, tours, or any segment of the travel industry.
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