Tracking your Web traffic can be highly useful in your marketing efforts. If you are using a good hosting company, they will provide server-side statistics programs like AWstats.
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There are many hosting companies out there and it's hard to know which one to choose.
I've used many Web hosting companies over the years and wanted to offer a few suggestions here.
If you search Google, Yahoo and MSN for a query like "hostels in [your city]" does your hostel Web site come up on the first page?