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Tracking your Web traffic can be highly useful in your marketing efforts. If you are using a good hosting company, they will provide server-side statistics programs like AWstats.
There are many hosting companies out there and it's hard to know which one to choose.
I've used many Web hosting companies over the years and wanted to offer a few suggestions here.
If you search Google, Yahoo and MSN for a query like "hostels in [your city]" does your hostel Web site come up on the first page?